UNLEASH THE BEAST
Toyo Tires partnered up with us to build a strong brand movie. We imagined a story embodying the core values of the brand: speed, driven and performance. It was time to cut the animal loose and give in to the “Untameable Drive”.
BEHIND THE SCENE
We recruited a strong team to work on this ambitious movie. Together we managed to shoot it in 4 days… well actually nights! We had 3 ferocious cars to give the extra personality and edge to the characters. The shooting of the wolves was done separately in their own known natural environment.
FROM IDEA TO ACTION
We first presented our idea through a script we combined with mood visuals and video references. Next phase was illustrating the idea into a storyboard to get a better view on the different shots and material needed. Finally We created an animatic to test the different plans and the rhythm.
